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Vi Hao’s Sriracha hot chili sauce – a sure-fire legend

Mention Sriracha to any American and they will recall the flavorful chili sauce of Huy Fong Foods. Its aroma is literally out of this world, igniting the taste buds of NASA astronauts for more than a decade. While in Vietnam people will think of Vi Hao chili sauce. Two different names, but their flavors and processing methods are from the same source.

Cook's Illustrated, a US magazine trusted by over 1.3 million home cooks, says the rooster-branded Sriracha chili sauce of Huy Fong Foods is the best chili sauce in the market. It has expanded in popularity beyond the Asian community and is now part of the local culinary flavor and trusted by famous American chefs. The product can be found on every table in fashionable Momofuku Noodle Bar in New York to the luxury Lalime's in California.

After conquering the US market, the unique flavor of Huy Fong Foods’ Sriracha chili sauce has seized spice lovers in Europe, Australia and Canada.

From 2011, a dragon-branded spicy condiment was released called “Vi Hao’s Sriracha hot chili sauce” in Vietnam.

The Vietnamese owner of the distinctive green-cap Sriracha bottle settled in the US in 1980. The birth of Sriracha chili sauce in America is a thrilling story: “In the US for less than a year, my brother-in-law Mr. David Tran, my brother Mr. Co and I founded Huy Fong Foods, specializing in producing chili sauce with a 5,000USD bank loan,” recalled Mr. Johnson Lam, a co-founder of Huy Fong Foods

Mr. Lam followed traditional methods to make chili satay sauce and chili sauce with garlic from red peppers grown in his family’s garden that he once sold in Saigon. Grasping the eating habits of the Vietnamese and Asian communities, Mr. Lam and founders of Huy Fong Foods aimed to serve the Vietnamese community's desire for adding hot sauce to their pho. Soon, Sriracha chili sauce was squirted on pizza, sausages, hamburgers and foods from many different cultures in America.

Huy Fong Foods started from a small office, using 100% natural ingredients. Specially selected peppers from Mexico and Spain were ground by hand and blended with spices, vinegar, garlic and salt.

A combination of quality and value has confirmed the superiority of the “rooster sauce” in the global market

 
Production of the Vi Hao chili range including Sriracha chili sauce, chopped chili and chili satay sauce has been granted the internationally recognized BRC Global Standard for Food Safety Certification by SGS.

Hot on the heels of his success manufacturing the relish with a strong flavor of Vietnam in the US, Mr. Johnson Lam returned to Vietnam in 2005.

His fiery passion has continued to conquer local gourmets in Vietnam with new Vi Hao lines such as Sriracha chili sauce, chili satay sauce and chopped chili.

Mr. Johnson Lam’s journey home and aspirations to make quality chili sauce are based on the abundant supply of fresh peppers in Vietnam. As a connoisseur and enthusiast of chili, he has studied thousands of varieties of peppers all over the world and pleasantly realized that the heat of bird’s eye chili in Vietnam is suitable to create a unique flavor for Vi Hao’s Sriracha hot sauce. Its pungency brings on a warm feeling throughout the body rather than the burning that some kinds of peppers with a high capsaicin content leave on the tongue.

After selecting the pepper variety, Vi Hao's strict quality requirements are followedand they are carefully harvested and prepared in the dry season to ensure their freshness and piquant properties.

American production technology is used throughout the entire manufacturing process of Vi Hao products. The combination of experience and traditional recipes has pushed the flavor of Vi Hao sauces to a new peak, satisfying the taste buds of all connoisseurs. The manufacturer is in the rare position of being able to confidently say that they use 100% fresh peppers. NO FOOD COLORING OR THICKENERS ARE ADDED. Giving Vi Hao’s Sriracha chili sauce fiery flavorings and a crisp color that can be used as a table sauce or cooked with to spice up any savory dish.

Consumers have also said that Vi Hao’s spicy sauces are more convenient than using fresh peppers, are low maintenance and keep their freshness for as long as two years.

These outstanding features have meant that Vi Hao’s chili range meets the high standards of such markets as Australia, the UK, US, Canada, Turkey and the Netherlands.

http://en.baomoi.com/Info/Vi-Haos-Sriracha-hot-chili-sauce--a-surefire-legend/5/411714.epi



Vi Hao Hot Chili Sauce- A journey to delight gourmets in Vietnam and abroad

Re-publish the article on Tuoi Tre News dated 07 July 2014 11:31

http://tuoitrenews.vn/business/20806/vi-hao-hot-chili-sauce-a-journey-to-delight-gourmets-in-vietnam-and-abroad

In Vietnam, talking about chili sauce, people will think of Vi Hao chili sauce.

Today, hot sauce is an emerging global business. The industry, which is among the 10 fastest growing in the US, now rakes in over $1 billion a year in global sales.

Last year, sales of Huy Fong Foods’ Sriracha products exceeded some 20 million bottles, worth a staggering $60 million dollars of the market share.

This brand, developed by a Vietnamese American in the US, is now famous across the world for being one of the most enticing and delicious Sriracha hot sauces on the market.

Mention Sriracha to any American and they will recall the flavorful chili sauce of Huy Fong Foods.

In Vietnam, though, people will think of Vi Hao chili sauce. Two different names, but their flavors and processing methods come from the same source.

Vi Hao’s Sriracha hot chili, ground fresh chili and chilli satay sauces were officially introduced to the Vietnamese consumer market in late 2013 and have proved an instant success, despite the retail price being relatively higher than competing brands due to the greater quality.

This success highlights Vi Hao’s relentless efforts in winning over Vietnamese consumers.

It has achieved this through confidently proving that it offers the very best Vietnamese chili brand, with its tag line “Spicy, Delicious, Clean” proving a hit with chili-lovers who have found the product to meet this promise more than expected.

The brand has been rewarded for its uniqueness: all the sauces use 100% fresh chili, and do not use any colorings, MSG or flour to thicken them. This authenticity has been a hit with Vietnamese culinary aficionados.

Food hygiene and safety is the top concern of gourmet customers in Vietnam in modern times. Families now think, “We do not eat just for the sake of it. Our food must be safe and healthy, providing us with rich nutrition after a day of hard work.”

Vi Hao’s excellent products meet this important demand, becoming hugely popular despite being on the market for less than a year.

As well as being sold in Vietnam’s leading big-name supermarkets, customers can also find the brand being embraced by the prestigious chains of Pho Hung, Pho Hưng and Co Ba Vung Tau. They love to use our tasty Sriracha chili sauce products right in these shops.

While the Vi Hao brand is still new in the Vietnamese market, it has already been a hit with overseas destinations.

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Exports to strategic partners have succeeded in bringing Sriracha chili sauce and ground fresh chili production to clients in vibrant and exciting new markets, including its adopted home in the US, with the popular American chain Thuan Phat Market selling Vi Hao products from 2012 to the present.

Meanwhile, the product has also hit shelves in Europe.

Hai Tran, Chief Financial Officer of the food distributing company Asian Food in Norway, is happy to share the reason why: “Sriracha chili sauces produced by Vi Hao were chosen by Deli De Luca, a well-known convenience store chain in Norway, to be the main spices used for its ‘Vietnam Sandwich’ - a customer favorite.”

Mrs Thu, Chief Executive Officer of Asian Food in Denmark, has confirmed Vi Hao Sriracha and Ground Fresh Chili Sauce is selling fast in Danish supermarkets, due to the product quality. 

The decision to use Vi Hao products as complimentary gifts for the audience at the Vietnam music night "Love from the Far Land” - held at the famous Danish Horsen Forum theatre last August - also played a key role in the success, according to Thu, as the super spicy chili reached more than 2,000 attendees.

Vi Hao’s vision is to work with its partners in foreign countries to promote high-quality Vietnamese goods to the world, building the reputation of the “Made in Vietnam” trademark.

The commitment of Vi Hao to the excellent quality of all of its products, whether for the domestic or export market, is key to its continued success.

Product quality is well guaranteed by each stage of the production line using top US technology and high-end food processing and safety standards.  As such, all of our sauces are certified by SGS and BRC, two of the most prestigious guardians of food standards in the world.

Those interested can visit www.chilivihao.com.




Vi Hao Hot Chili Sauce– A journey to delight gourmet custormers in Vietnam and abroad

Re-publish the article on Thanh Nien News dated 15 July 2014 09:15

http://www.thanhniennews.com/business/vi-hao-hot-chili-sauce-a-journey-to-delight-gourmet-custormers-in-vietnam-and-abroad-28551.html

Today, hot sauce is an emerging global business. The industry, which is among the 10 fastest growing in the United States, now rakes in over $1 billion a year in global sales.
Last year, sales of Huy Fong Foods’ Sriracha products exceeded some 20 million bottles, worth a staggering $60 million dollars of the market share.
This brand, developed by a Vietnamese American in the US, is now famous across the world for being one of the most enticing and delicious Sriracha hot sauces on the market.
Mention Sriracha to any American and they will recall the flavorful chili sauce of Huy Fong Foods. In Vietnam, though, people will think of Vi Hao chili sauce. Two different names, but their flavors and processing methods come from the same source.
Vi Hao’s Sriracha hot chili, ground fresh chili and chilli satay sauces were officially introduced to the Vietnamese consumer market in late 2013 and have proved an instant success, despite the retail price being relatively higher than competing brands due to the greater quality.
This success highlights Vi Hao’s relentless efforts in winning over Vietnamese consumers. It has achieved this through confidently proving that it offers the very best Vietnamese chili brand, with its tag line “Spicy, Delicious, Clean” proving a hit with chili-lovers who have found the product to more than meet this promise.
The brand has been rewarded for its uniqueness: all the sauces use 100 percent fresh chili, and do not use any colorings, MSG or flour to thicken them. This authenticity has been a hit with Vietnamese culinary aficionados.
Food hygiene and safety is the top concern of gourmet customers in Vietnam in modern times. Families now think, “We do not eat just for the sake of it. Our food must be safe and healthy, restoring us after a day of hard work.”
Vi Hao’s excellent products meet this important demand, becoming hugely popular despite being on the market for less than a year.
As well as being sold in Vietnam’s leading big-name supermarkets, customers can also find the brand being embraced by the prestigious chains of Pho Hung, Pho Hưng and Co Ba Vung Tau. They love to use our tasty Sriracha chili sauce products right in these shops.
While the Vi Hao brand is still young in the Vietnamese market, it has already been a hit with overseas destinations.
Exports to strategic partners have succeeded in bringing Sriracha chili sauce and ground fresh chili production to clients in vibrant and exciting new markets, including its adopted home in the US, with the popular American chain Thuan Phat Market selling Vi Hao products from 2012 to the present.
Meanwhile, the product has also hit shelves in Europe.
Mr. Hai Tran, Chief Financial Officer of the food distributing company Asian Food in Norway, is happy to share the reason why: “Sriracha chili sauces produced by Vi Hao were choose by Deli De Luca, a well-known convenience store chain in Norway, to be the main spices used for its ‘Vietnam Sandwich’ - a customer favorite.”
Mrs. Thu, Chief Executive Officer of Asian Food in Denmark, has confirmed Vi Hao Sriracha and Ground Fresh Chili Sauce is selling fast in Danish supermarkets, due to the product quality.
The decision to use Vi Hao products as complimentary gifts for the audience at the Vietnam music night "Love from the Far Land” - held at the famous Danish Horsen Forum theatre last August - also played a key role in the success, according to Thu, as the super spicy chili reached more than 2,000 attendees .
Vi Hao’s vision is to work with its partners in foreign countries to promote high-quality Vietnamese goods to the world, building the reputation of the "Made in Vietnam" trademark.
The commitment of Vi Hao to the excellent quality of all of its products, whether for the domestic or export market, is key to its continued success. Product quality is well guaranteed by each stage of the production line using top US technology and high-end food processing and safety standards.
As such, all of our sauces are certified by SGS and BRC, two of the most prestigious guardians of food standards in the world.




Vi Hao chili flavor and the excellent brand awards

http://www.thanhniennews.com/business/vi-hao-chili-flavor-and-the-excellent-brand-awards-24614.html




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